The combination of traditional values, cultural heritage and contemporary creativity helps strengthen the promotion of agarwood-based products internationally.

As someone who values identity and heritage, Zhouyi, the founder of 'Maison Begawan', uses agarwood in his business concept. In fact, he, who grew up in Brunei Darussalam, is determined to promote agarwood to the regional market.

According to him, Bruneian youth should be proud to promote the value of agarwood to the world.

The persistence shown can be used as a source of inspiration for local youth in introducing their national identity in a prudent manner, in line with the development of the creative economy at the regional level.